Nov 29 2008
VALUE CREATION :- HR’s NEW ROLE ( A collection )
HR must shed image of its gate keeper and administrator image and evolve into an innovator that can continually create & add value to the organization it serves.
As per Jim Pepitone , MD of Dallas based management consulting form , Pepitone worldwide , “ HR is well positioned to create substantial value because HR influences or controls most of the managerial systems that impact workforce performance , productivity and employee satisfaction .
According to Pepitone , HR can create value in two ways :
1) By having a substantial positive impact on performance
2) By reducing the resources consumed in meeting enterprise workforce needs .
This value creation formula can be written as
$ Impact on performance – $ Consumption of resources = $ Value added
The monetary impact of performance is the market value of the results created by an initiative . The dollar consumption of resources amounts to the resources consumed by the initiative . For HR such initiative could be any effort to improve the workforce performance , productivity or employee satisfaction : the key figure are the financial improvement to operations and the cost to create this improvement .
Defining & measuring value
Value is a finance term , a projection of worth of something and should not be confused with accounting terms such as profit , margin or ROI . value is an estimate of future benefits , where as accounting is concerned with what happened in the past . Furthermore , value is determined by potential buyers i.e. the market and often includes subjective factors that can not be accounted for based simply on costs .
One example of value creation we can relate to is real estate development or packaged tour organizers . For example , a developer buys land , adds infrastructure like roads and landscaping and then sells you an individual lot at a higher price than the cost of the bare land and proportionate expenses . The buyer sees value added in the lot when he thinks of how well a house on it suits his lifestyle . Likewise HR can create value for an organization by finding ways to improve workforce performance , productivity or employee satisfaction by creating a positive financial impact on operation .
For HR , management is the customer , so the value of initiative equals its worth to management . To estimate the value of any service or initiative , HR needs to ask management , What is it worth ? then proceed accordingly . If management does not see much value , then HR needs to refocus on initiatives in which management will .”
Trying to estimate management’s perception of value is a good place to begin . HR should calculate the value added of every existing HR programe or service by taking the following steps :
1. Calculate an estimate of the existing of the financial impact on operation
2. Considering the casual relationship and roughly guessing what percent of the impact management would say is attributable to HR .
3. Calculating the “Present value “ of HR’s percent of the impact using a time period management is likely to use ( 6 months / 24 months / 60 months )
4. Getting management ‘s buy-in by sharing your figures with them , yet accepting any changes they propose .
Once in a company , one GM expressed his concerned that operation was not getting enough qualified applicants applying for the jobs resulting in substantial increase in training cost and turnover , reduced product and service quality , reduced repeat business and probably damaged the company’s market image .
What is the financial consequences of this ?? He explains that it is costing the company $ 250K per month in training & recruitment cost , $ 1- 2 M a month in lost business and possibly ir-repairable damage to the company’s image . After working out other losses , the total comes to $ 45 - $ 50 M .
Now with the customers perception of value clearly in mind , HR could design an initiative to solve this problem and realize the potential value added .
Once management sees the value , attention shifts to concern as :
How quickly can we get started ??
What will you do ??
What evident do we have that it will work ??
Is there something which our competitors are doing or know about ??
That is the beginning of a true business partnership . Now HR should keep the management in loop during the design & delivery process .
HR takes the lead
Now management is looking forward to HR to lead initiatives that can add value.
1. Development :- Aggressive goals , improve innovation productivity , better ideas .
2. Production :- Higher standards , increased productivity , better quality products , more throughput , fewer disputes .
3. Marketing :- Steep objectives , higher productivity , more customers , more profitable sales , fewer customer complain etc.
4. Distribution :- Reduced service cycle time , Reliable on time delivery , Better image .
HR should initiate process to encourage the above .
These efforts create financial value through improved customer satisfaction , competitive advantage , higher unit sales , greater profit , bigger market share and faster company growth .
The value based initiative proposal and monthly reports
Since HR’s worth to management is the sum of the value of its services , value added should be a key measure in HR’s monthly report . “ If all that HR reports is activity and expenses , it is easy to understand why HR often is not given the respect it deserves .”
As a value creation centre , HR should report on all of its work in terms of the value being created . So an important part of this value based initiative process is a written one page note for each initiative summerizing
1) The business unit , Dept , section & manager in charge
2) Explanation of the project i.e Description of current situation , the initiative objective and the current gap , Description of entire initiative & the desired outcome in terms of activity , timing , cycle time & facilities , Projected value addition i.e. impact on performance , investment , pay back period etc..
Creating such report begins with the calculation of value of existing services and listing them in declining value order ( Highest value adding services at the top ) . The total value of all these services equals to HR’s value contribution to the organization .
When HR prepares its first monthly value based report , it may find that some of its services are not creating value . If that is the case , He should talk to management about dropping these services and replacing them with initiatives that do . The opportunity for HR to ad value in this way is tremendous .
There has been a shift in the make up of the workforce from the machine worker of 100 years ago to knowledge & service workers of today . So it is a great opportunity for HR to tap the human capital & unleash its inherent greater value .
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